Our story

Marcus Webb did not plan to be a locksmith. He started as an automotive tech in Henderson in 2008, and somewhere between the third dealership key job he decoded and cut in a parking lot and the moment a stranded nurse cried with relief when her car opened, he realized he had found his trade. After two years working under a licensed locksmith in the Valley, he earned his Nevada license in 2012 and started SwiftKey with a single van, a key-cutting machine bolted to the cargo floor, and one rule: the number I tell you on the phone is the number I take at the door. No exceptions.

That rule cost him one job in the first year — a customer who had been quoted lower by an operation that later charged three times as much, and who called Marcus back furious. Marcus helped him file a complaint with the Nevada State Contractors Board. Word spread. By year three, SwiftKey had four licensed techs and was running the most reviewed locksmith in Spring Valley. He brought Delia on for her expertise in multi-unit residential keying — Summerlin and Henderson were adding short-term rental buildings faster than any other market in the country, and property managers needed a locksmith who understood master key design. Jordan joined to handle the automotive programming workload, which had become half the business.

Las Vegas has a locksmith scam problem that is well-documented — the $19 ad, the unlicensed tech, the invented surcharges. Marcus has testified before the Nevada State Legislature twice on licensing enforcement. He is blunt about it: the fix is simple — hire someone with a license number you can look up and a phone-quote policy you can hold them to. Everything SwiftKey does flows from that: the license on the door panel, the ID check before every opening, the audit report that costs $75 and has no upsell attached. Fourteen years in, the referral phone rings more than the ad does. That is the metric that matters.