About Forge Fitness Club

Forge Your Strongest Self — Every Body Welcome

Our Story

Marcus Stone spent eight years competing as an IFBB pro, traveling the country and training at some of the biggest gyms in the world. But everywhere he went, the pattern was the same -- intimidating atmospheres, overpriced memberships, and coaches who cared more about their own brand than their clients' progress. He knew there was a better way to build a gym.

San Diego was the obvious choice. The city's outdoor fitness culture, year-round perfect weather, and active military and veteran community meant people here already understood discipline and hard work -- they just needed a home base worthy of that dedication. In 2019 Marcus signed a lease on a raw warehouse space on Garnet Ave in Pacific Beach to prove it.

Marcus welded the first squat racks himself, painted the walls with friends, and opened the doors with three members and a simple promise: world-class coaching, serious equipment, and zero ego. Within six months, word of mouth filled the schedule. He brought on Anthony for boxing, Jessica for mobility, and Daniela for group programming. Each coach shares the same philosophy -- meet people where they are, push them further than they thought possible, and make the gym a place they actually look forward to walking into.

Five years later, Forge Fitness Club serves over 500 active members from every walk of life -- Navy SEALs and retirees, surfers and software engineers, competitive athletes and parents squeezing in a 6 AM session before school drop-off. The equipment is elite, the programming is evidence-based, and the culture is relentlessly supportive. Marcus still coaches the 5:30 AM class every Monday, and he still remembers every member's name and their numbers.

Our Mission

To make world-class strength and conditioning coaching accessible to every body, regardless of experience, background, or fitness level.

NSCA & ACE Certified Coaches500+ Active MembersOpen 5 AM – 10 PM DailyFree 7-Day Trial

What We Stand For

The principles that drive Forge Fitness Club

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Every Body Welcome

Forge is for everyone. We scale every workout so a first-timer trains alongside a competitive athlete without intimidation. Your only competition is yesterday's version of yourself.

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Science-Backed Programming

Our training plans are built on exercise science -- periodized progression, progressive overload, and measurable benchmarks. We track your numbers because guessing doesn't produce results.

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Community Over Competition

Forge is more than a gym -- it is a crew. Our members push each other, celebrate PRs together, and show up for each other on the hard days. The culture is the product.

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Sustainable Transformation

We believe in lasting change, not 30-day fixes. We build habits, teach principles, and develop strength that compounds over months and years. The goal is a lifetime of fitness.

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Coach Excellence

Every Forge coach holds nationally recognized certifications (NSCA, ACE, or ISSA minimum) and completes continuing education annually. Your safety and progress depend on coach quality, and we never compromise on it.

Meet Our Team

The professionals behind our success

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Marcus Stone

Head Coach & Founder

NSCA-CSCS, Former IFBB Pro, 18 years coaching experience, Precision Nutrition Level 2

Marcus competed as an IFBB pro for eight years before opening Forge in 2019. He built the gym on one principle: elite-level coaching should be accessible to everyone, not just athletes with sponsorship deals. San Diego's year-round training weather was a big part of why he chose Pacific Beach — and he still coaches the 5:30 AM class every Monday and personally programs for over 40 members.

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Anthony Moreno

Boxing & MMA Coach

Former professional boxer (14-2 record), Muay Thai Black Belt, ISSA-CPT, USA Boxing Coach Certified

Anthony retired from professional boxing and brought his fight-camp discipline to Forge. His classes blend technical striking with conditioning drills that challenge even seasoned fighters. He has trained three amateur boxers to Golden Gloves regional finals since joining the team.

JP

Jessica Palmer

Yoga & Mobility Director

RYT-500, ACE-CPT, Functional Range Conditioning (FRC) Certified, Pelvic Floor Specialist

Jessica spent five years teaching yoga across Southeast Asia before settling in San Diego. She designed Forge's recovery programming specifically to support heavy strength training, and her outdoor mobility sessions on the beach in Pacific Beach have become a member favorite. Her assessments are one of the most requested services at the gym.

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Daniela Reyes

Strength & Conditioning Coach

NSCA-CSCS, MS in Exercise Science (SDSU), USAW Level 1 Sports Performance Coach

Daniela joined Forge after completing her master's at San Diego State, where she coached Division I athletes. She runs Forge's HIIT and strength programming for group classes and has a talent for making complex periodization concepts accessible to everyday members.

Why Choose Us

Trusted fitness professionals in San Diego, CA

NSCA & ACE Certified Coaches
500+ Active Members
Open 5 AM – 10 PM Daily
Free 7-Day Trial
No Long-Term Contracts
Rogue & Eleiko Equipped

Areas We Serve

Proudly serving San Diego, CA and surrounding communities

Pacific Beach
La Jolla
Hillcrest
North Park
Del Mar
Encinitas
Coronado
Ocean Beach
Mission Valley
Gaslamp Quarter

Join the Forge Fitness Club Family

Experience the difference that 500+ experience makes

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Forge Fitness Club

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