Artistry Meets Self-Care — Your Beauty Sanctuary on Melrose Ave
Isabella Santos grew up watching her grandmother braid hair in their kitchen in East Los Angeles -- charging neighbors five dollars and sending everyone home feeling like a million. That kitchen taught Isabella that beauty is not about vanity; it is about how you feel when you walk out the door. After graduating from the Vidal Sassoon Academy and spending six years assisting top colorists in New York, she knew it was time to build something of her own in the city she always called home.
In 2018 Isabella signed a lease on a sun-drenched corner space on Melrose Avenue with a clear vision: build a studio where every client receives the artistry and attention of a high-end Hollywood salon without the pretension. She hired Sophia for her fearless color work, Maya for her esthetics precision, and Camila for her bridal coordination talent. Together they opened Luxe Beauty Studio with a waitlist before the paint dried -- word had already spread through West Hollywood that something special was coming.
Eight years and over 10,000 clients later, Luxe is the salon Los Angeles trusts for balayage, bridal work, and everything in between. In a city where personal image is part of the professional landscape, the team treats continuing education like a religion -- London, Milan, and New York training trips happen every year. Isabella still takes clients four days a week, she still starts every appointment with a real conversation, and she still sends everyone home feeling like a million.
“To empower every client to feel their most confident self through expert artistry, premium products, and a studio experience that feels like home.”
The principles that drive Luxe Beauty Studio
Every service at Luxe is a creative collaboration. We listen to your vision, assess your features, and bring it to life with precision and skill. Cookie-cutter looks do not exist here.
Your look should reflect who you are, not what is trending on Melrose this week. We never push styles -- we help you discover what makes you feel most like yourself and give you the tools to maintain it.
We exclusively use professional-grade lines including Olaplex, Redken, Wella, Dermalogica, and OPI. Your hair and skin deserve the best, and we refuse to cut corners on product quality.
Our stylists train in advanced techniques annually in London, Milan, and New York. The beauty industry evolves constantly, and our clients benefit from a team that stays ahead of it.
Luxe is your beauty sanctuary. From the complimentary beverage when you walk in to the aftercare guidance before you leave, our team creates an experience that is as relaxing as it is transformative.
The professionals behind our success
Creative Director & Master Stylist
15+ years experience, Wella Master Colorist, Balayage Specialist Certified, trained under top Hollywood colorists
Isabella trained under celebrity colorists in New York before relocating to Los Angeles and opening Luxe in 2018. She is known throughout West Hollywood and Beverly Hills for her signature sun-kissed balayage technique — the kind of lived-in California color that sets trends across the industry. Entertainment professionals and on-screen talent trust her for looks that photograph beautifully and hold up under set lighting. She still takes clients four days a week.
Senior Colorist & Hair Specialist
12 years experience, Wella Color Master, Brazilian Blowout Certified, annual advanced training in London and Milan
Sophia is a Wella Master Colorist who attends advanced training in London and Milan every year to stay ahead of industry trends. Her vivid color transformations regularly go viral on the studio's Instagram, and she specializes in complex color corrections that other salons turn away. Her work has appeared in editorial shoots for LA-based fashion and lifestyle publications.
Master Esthetician & Lash Expert
10 years experience, Licensed Master Esthetician, Lash Extension Master Certified, Dermalogica Expert trained
Maya holds dual licenses in esthetics and lash artistry and built Luxe's skincare and lash department from the ground up. She personally trains every new technician on the team and her facials have a six-week waitlist during awards season — a testament to how sought-after her work is in a city where looking camera-ready is a professional requirement.
Nail Artist & Bridal Coordinator
8 years experience, OPI Education Ambassador, Bridal Beauty Specialist, licensed nail technician
Camila runs Luxe's nail department and coordinates all bridal beauty packages. Her nail art work has been featured in Los Angeles Weddings magazine, and she is known for creating custom designs that match bridesmaids' dresses and wedding themes down to the last detail. Her intricate hand-painted sets draw clients from across the LA basin.
Trusted beauty salon professionals in Los Angeles, CA
Proudly serving Los Angeles, CA and surrounding communities
Experience the difference that 8+ experience makes
Luxe Beauty Studio
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